O anúncio foi feito pelo CEO de Ingolstadt, Bram Schot numa cerimónia de test drive com o presidente da região de Badem-Württemberg que tem objetivo de incorporar dois E-Tron na sua frota. Winfried Kretschmann estava muito optimista com o veículo eléctrico da Audi, afirmando:
“I am very pleased that the e-tron is now the first purely battery-electric Audi to go into series production and that I can now test drive it. This vehicle is an excellent example of sustainable mobility. The state government will continue to lead by example in low-emission mobility. There is great demand in the state administration for vehicles with alternative drive systems. We are support this technology also with the state’s electric mobility initiative, which was firmly established in the coalition agreement. The aim is to make the global transformation of the automotive industry a success in two respects: Success for the climate and health protection, as well as success for companies and employees. And every car that drives with low or even zero emissions helps to achieve the goals of the Strategy Dialogue of the Baden-Württemberg Automotive Industry.”
A maior parte das reservas destina-se ao mercado Norueguês onde já tem mais de 6.300 unidades pre-reservadas.
O lançamento do Audi E-Tron foi suspendido por supostos problemas de software, no entanto espera-se que as entregas comecem a realizar-se no segundo semestre de 2019.